About

 
Rachel Huff headshot bw.jpg

Rachel Huff, President and Founder, sits at the intersection of the best companies and agencies. As an agency search consultant, her passion lies in building brand-agency partnerships that drive long-term success. With a keen understanding of clients’ communications, marketing, and business needs and a network of trusted agency connections, she specializes in guiding companies toward their best agency fit.

Rachel also shares her business development and relationship-building insights with agencies through individual workshops and as a facilitator with the American Association of Advertising Agencies (4A’s), offering instruction on new business curriculum to 600+ member agencies of all sizes, from small shops to large holding company agencies.

Rachel previously led business development and agency marketing at Weber Shandwick and 360PR+, drawing from a decade on the account side developing integrated communications campaigns for brands including John Hancock, Verizon, Ocean Spray, DraftKings, CVS, and Life is Good.

Rachel extends her professional expertise through her nonprofit involvement. She serves on both the Board of Directors and the Marketing & Development Committee for Rosie’s Place, the nation’s first women’s shelter and a sanctuary for poor and homeless women, and co-founded its young professionals’ group, Friends of Rosie’s Place. She also served on the board of PR Club, New England’s oldest professional organization for public relations, communications and marketing professionals.

 

“I’ve been in-house comms for more than a decade. When it came time to find an agency partner for a big, upcoming project, I didn’t know where to start, and I didn’t have the time to figure it out. With Victoire & Co, Rachel is providing an invaluable service: the unique ability to ask the right questions to quickly get to the bottom of what her clients want and need; extensive understanding of the agency landscape so that she can best match her clients to the agencies that will meet those needs; and a collaborative, supportive approach that makes the whole process easy and genuinely enjoyable.”

Kate Hickman, Head of Global Communications, Cerence

Let’s discuss your next great connection.