Agency Search
(But first, let’s get to the root of the problem.)
Victoire & Co is the go-to partner for in-house marketing and communications leaders navigating change—and looking for the right agency to help lead through it.
Whether you're reevaluating a long-standing agency relationship, navigating shifting internal priorities, or simply too busy to run the kind of search this decision deserves, we bring structure, guidance, and market insight to every step.
Our Proven Search Framework
Understanding Your Needs
Before we talk agencies, we get clear on what success looks like. That means understanding your business goals, past agency experiences (the good and the bad), internal dynamics, procurement requirements, budget realities, and stakeholder expectations. The result: a clear brief that goes deeper than scope. It reflects who you are, where you’re headed, and what kind of partner can help you get there.
Finding the Right Fit
Could your team spend weeks gathering recommendations, scouring “best of” lists, and trading notes with peers? Sure. Many of our clients start there. But months later – still unsure, overwhelmed, and no closer to the right fit – they come to Victoire & Co. We bring structure, thoughtful vetting, and real market intelligence to the process. No guesswork. No generic decks. Just sharp, qualified agencies aligned to your needs.
Making the Best Choice
This is a big decision — and getting it wrong is costly. It leads to months of lost time, strained teams, and work that never quite lands. We design an agency search experience that gives you confidence and clarity: chemistry meetings, proposal discussions, and candid debriefs that cut through the pitch gloss. Once you’ve made your selection, we support the transition to ensure the new partnership is set up for long-term success.
*Victoire & Co adheres to the 4A’s and ANA Best Practice Guidelines for Agency Search Consultants. We are paid solely by the marketer, and never compensated by agencies for participating or being awarded the business.
Testimonials
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“Consultants like Victoire & Co … are focusing more on doing more work upfront to evaluate needs, review agency capabilities and facilitate better relationships between agencies and potential clients.”
ADWEEK
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“When it came time to find an agency partner for a big, upcoming project, I didn’t know where to start, and I didn’t have the time to figure it out. With Victoire & Co, Rachel is providing an invaluable service: the unique ability to ask the right questions to quickly get to the bottom of what her clients want and need; extensive understanding of the agency landscape so that she can best match her clients to the agencies that will meet those needs; and a collaborative, supportive approach that makes the whole process easy and genuinely enjoyable.”
Kate Hickman, Head of Global Communications, Cerence
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"It has been absolutely incredible working with you on this project. We’ve been completely blown away by the talent of the firms, our access to the firms via your relationships, and the way you’ve organized the entire process. Bravo!!!”
Tim Huelskamp, CEO, 1440