A Few Case Studies

We have worked with companies of all sizes and circumstances to find the right fit. Healthcare, technology, automotive, media, education, financial services … Victoire & Co’s agency searches span industries and both B2B and B2C. Here are a few examples.

  • A publicly traded, leading telemedicine company had engaged a series of agencies to support its corporate communications over the past few years and was looking to replace its latest partner. The client team recognized the challenges of finding an agency who could bring smart, creative ideas to the table, while also balancing the leadership team’s aversion to risk. Victoire & Co rose to the challenge, engaging a variety of agencies to participate in the search, guiding the internal team through the process, and ultimately helping onboard a partner that quickly proved to be a better fit. The team even turned to Victoire & Co again two years later, when they needed a new partner to support a more specialized communciations assignment.

  • A global financial services company that was working with disjointed agency partners in markets around the world was looking to consolidate to one global, strategic communications partner. The challenge was that many of the large agencies with the required expertise were conflicted from working on the business. Thanks to our understanding of the agency landscape and network of relationships, Victoire & Co identified a short list of mid-sized firms with relevant global credentials. We helped develop an RFP process that aligned with the company’s internal procurement department and a scoring system that considered the many internal stakeholders. The search resulted in a successful agency partnership, with multiple participating agencies commenting on how well-run the RFP process was compared to most.

  • A fast-growing life sciences company turned to Victoire & Co to engage its first external PR firm. Because healthcare PR had become increasingly in-demand, many agencies who a year prior would have jumped at the assignment no longer had the bandwidth to take on new clients or had increased their minimum budget beyond the company’s threshold. We recommended a mix of highly specialized, boutique agencies and several smaller consultancies suited for the hands-on approach the client was seeking. At the conclusion of the search, the company’s CEO commented that he was “impressed with [Victoire & Co’s] professionalism and diligence doing business” and was eager to find additional ways to partner together.

  • A publicly traded company in the employee benefits and investment management space had been working with a mid-sized PR agency that was struggling to secure mainstream and business media coverage that inserted the company into relevant trends. The client was spinning wheels, when what they really wanted was an agency that provided strategic counsel, landed results, and didn’t waste the in-house team’s time. Victoire & Co led a discovery process that engaged and considered the disparate needs of internal stakeholders, and put forward a shortlist of lesser-known agencies with the clear expertise to meet the client’s needs within their budget.

Let’s discuss your next great agency partner.