Hiring a new agency can be expensive and resource-intensive. But so can dragging on a partnership that just isn’t working. Is it time for a new agency?

When an agency isn’t delivering, the most important question is whether the relationship can realistically be corrected or whether it’s time to move on.

A strong RFP and agency search process starts with a clear brief. It leads to better conversations, stronger responses, and a much higher likelihood of ending up with the right partner.

A well-run agency RFP creates clarity, enables meaningful comparison, and sets the foundation for a stronger partnership from day one.